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Customer Journey 
2-day online training

You will learn how to create, update and work with customer journeys  -one of the main tools that can support your work on improving the customer experience.

We run this training in Polish or English.

What you get?
A certificate of participation, of course, and above that:

KNOWLEDGE

The training curriculum is based on our 6-year experience in working in the area of Customer Experience and Customer Journeys with leading brands on the market. Thus, you will receive "battle-tested" knowledge and specific tips directly from our consultants.

TOOLS

During the training you will learn about the tools we use in our everyday project work, and after the training you will receive their electronic versions ready for printing and work. This includes a template of the customer journey.

ADDITIONAL MATERIAL

Our own publication "Customer Journey - A Guided Walk", which is a 58-page e-book supplementing the knowledge from the training, a presentation and a database of links and sources of additional knowledge.

COMMUNITY

Access to a group of CX and EX enthusiasts where we discuss, debate projects, laugh and support each other in our daily project work.

 

"I would recommend this course to any marketing department, because this methodology is simply powerful, and well presented, with examples and in a good atmosphere, is +10 to knowledge and +100 to team morale."

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Piotr Juszczak
Head of Growth, Merix Studio

For whom?
This course is most often attended by teams working in:

Marketing 

Customer service

Omnichannel

Quality

 
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Scope of the training
What we will talk about and work on in the workshop
(yes yes, this is not just a 'spoken' training, learning by doing is an important part of it)

Intro

What is a customer journey and why is it an essential part of working to improve the customer experience.

Structure & Template

What the customer journey consists of and how to create it step by step.

Insights & Research

How to collect and analyse data to look for important insights and build the customer journey.

Tips & Tricks

Good and bad practices on working with customer journey  and CX initatives.

Case studies

Step-by-step analysis of our selected Customer Journey projects.

Metrics & Business

Why you should and how to combine the customer perspective with the business perspective. And how to measure the return on investment in customer experience.

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Organisational details

Duration

10h (2 working days, 4 x 2,5h)

Location

100% online (Zoom or Teams + Mural)

Price

8 000,00 zł netto (+VAT 23%)

1 800,00 euro net (+ VAT 23%)

Formula

We provide this training only on request of a particular company

Participants

Up to 10 people per group

Follow-up

2-3 weeks after the training we organise a follow-up session to discuss the impact of the training on daily operations.